The iPhone 8 is sold worse than any model “S”
Sales of the iPhone 8 and iPhone 8 Plus devices are being appalling than any Apple “S” model, according to data released by Consumer Intelligence Research Partners (CIRP).
According to the company, the iPhone 8 and iPhone 8 Plus terminals only account for 16% of all iPhone sales in the last quarter, while the iPhone 6s and iPhone 6s Plus account for 24% of sales.
On the other hand the iPhone’s “S” models have consistently surpassed 40% of sales after launch, including the iPhone 7 with a much smaller design than its predecessor.
In the same period of time last year the Iphone 7 and the Iphone 7 Plus added 43% of sales. Three years ago the Iphone 6 and the Iphone 6 Plus had 46% of sales in the quarter of their market release
One of the main causes of the low sales of the iPhone 8 may be the imminent marketing of the iPhone X. Apple’s tenth anniversary terminal will be officially launched on November 3rd.
The Apple company is doing everything it can to boost sales of its new iPhone 8 and iPhone 8 Plus devices, but marketing is failing and another reason may simply be that consumers have grown tired of the same design year after year.
The Iphone 7 and the Iphone 7 Plus continue to count on a great demand with a reduced price. The two account for 58% of sales this quarter, up from 35% of the Iphone 6s and the Iphone 6sPlus in September 2016
The data provided by the company CIRP are based on a survey of 500 Apple consumers who have recently purchased a terminal.